By African /MIRH/17 JAN 2022
Collected by Fekadu Alemu
The complex reality of today requires this kind of integrated journalistic approach in order to uphold the democratic function and not least the legitimacy of professional journalism. Consequently, journalism’s response to the sustainability challenges can be seen as a prerequisite for the future sustainability of journalism itself, ranging from high-quality, in-depth coverage to robust business models, but also extending into
considerations of media systems and relations with governments and business interests.
In this way, sustainable journalism attempts to counter the obvious risk that the efforts to maintain economic sustainability of the journalistic enterprise take place at the expense of professional journalism’s social/democratic mission – to hold power to account and to inform citizens, and to spur public engagement about current and future economic, social, and environmental challenges.
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