Strategies for public interest media confronting the Covid-19 pandemic: Building business around content

Research / MIRH/ 22 June 2022


The Covid-19 pandemic has created a crisis in media at a scale and geographic spread not previously seen. The impact of the pandemic and the infodemic, alongside the daily stress of living and working with the virus, are an ongoing challenge for media businesses and workers. It has also shown that the media’s need for financial resilience is greater than ever, with the viability of even the best positioned public interest media under strain.


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