Media Viability

Research / MIRH/ 21 June 2022

By Michael Randall

This learning brief aims to summarise the main strategies and approaches embraced by media development actors seeking to tackle the challenges associated with media viability. It was written in 2020 during PRIMED’s co-creation phase to offer a point of departure for the country-specific strategies that are envisaged under the PRIMED programme. It was edited by independent media consultant Michael Randall in 2022.


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