Journalists of Folha de S. Paulo newspaper, work inside the editorial office of the newspaper in Sao Paulo, Brazil October 31, 2018. Picture taken October 31, 2018. REUTERS/Nacho Doce - RC18807967F0

“It’s a Battle You Are Never Going to Win”: Perspectives from Journalists in Four Countries on How Digital Media Platforms Undermine Trust in News

Global Research /MIRH/ 25 October 2022

By: Reuters Institute for the Study of Journalism

The growing prominence of platforms in news consumption has raised scholarly concerns about potential impacts on trust in news, which has declined in many countries. However, less is known about how journalists themselves perceive this relationship, which matters for understanding how they use these technologies. In this paper, we draw on 85 interviews with news workers from four countries in both the Global North and South to examine journalists’ narratives as metajournalistic discourse about how platforms impact trust in news.

The study finds that practitioners across all environments express mostly critical ideas about platforms vis-à-vis trust on two different levels. First they describe platforms as disruptive to journalistic practices in ways that strain traditional norms on which trust is based. Second, they discuss platforms as altering the contexts in which journalistic texts and discourses about journalism circulate, weakening the profession’s authority. Despite these reservations, most continue relying on platforms to reach audiences, highlighting the complex choices they must make in an increasingly platform-dominated media environment. As discourses connecting journalistic practice and meaning, these narratives speak to tensions within journalism as a profession around appropriate norms and practices, and challenges to the profession’s claims to authority.


“It’s a Battle You Are Never Going to Win” Perspectives from Journalists in Four Countries on How Digital Media Platforms Undermine Trust in News.

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