Gender and media viability: making a business case for diversity

Research / MIRH/ 20 June 2022

By Magdalena Skrzypek, Impact and Communications Manager

International Women’s Day seems like a fitting time to discuss the relationship between gender and media business performance and to highlight media innovations from around the world that champion women. MDIF’s 25 years of experience in supporting independent media shows us that a women-focused approach in areas such as content strategy, audience engagement, revenue management and product design can pay dividends for media business development. Our aim is not to justify media initiatives that are geared towards women on the basis of financial benefits, but rather to strengthen the message that putting women in focus is important for building stronger and better news organisations.

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